Fufa El Ashiry A milestone for creativity in fashion design

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 My Name Is Fufa El Ashiry, What started out as a post-graduation trial collection at the age of 22 turned into a full time dream business!

FUFA (nickname given to me by my older sister), offers bohemian-styled clothing made from locally sourced materials and proudly produced by skillful Egyptian souls we empower & respect!

I had two passions growing up: Fashion & Egypt’s Tourism! With a grandmother supporting me with amazing fashion taste, and a grandfather encouraging to explore Egyptian culture, I decided to combine both passions & turn FUFA into what it is today!

A clothing brand shedding light on the beautiful destinations in Egypt while working in reviving the culture & crafts of the local artisans!

Our journey starts by traveling to the selected destination ~~> conducting research with the locals ~~> studying colors and identity ~~> Creating a suitable color palette ~~> drawing then illustrating patterns that resemble the culture ~~> printing it on 100% Egyptian Cotton ~~> Producing them into beautiful sustainable clothing!

We value our artisans very much & try to empower & revive their skill in every collection we make.

By doing so, FUFA’s aim is to empower women, promote tourism & give all our lovely customers a piece they love, cherish and are proud to share its story!

So far, we have covered Fayoum & Siwa and hope to be going all around Egypt’s magical gems soon!

To communicate with facebook page Fufa

 To communicate with Instagram accoun Fufa

For free handcrafting and academically organized learning, follow this Crafty Workshop